Meet the Founder
Shelby
Elizabeth
Parsons.
Founder. Operator. Five years ago I started with a $600 printer and a notepad. Today I run a $50,000 industrial DTF machine and I built the premium production company I always wished existed.
Built From Nothing.
On Purpose.
Before I owned a single piece of equipment, I was ordering sublimation sheets off Etsy sellers and selling finished products to prove the concept worked. Two months of validating demand with someone else's equipment — before my mom bought me a $600 printer for Christmas, during COVID, on unemployment.
Within two months of owning that printer I was making $10,000 a month. Taking orders on a notepad. No website. No team. Just me figuring it out faster than most people with twice the resources.
By 2023 I had a TikTok Shop, a viral Hocus Pocus shirt with 5.8 million views, and $82,000 weeks. Hand dyeing shirts, spending $10,000 a week on transfers, ordering 2,000 screen prints at a time. Demand so high I had to turn orders off 3 weeks out of the month.
I reinvested everything. A $20,000 DTG printer. A $5,000 pretreatment machine. Then a $50,000 industrial 9-color channel Hydra & more. Running 72 hours without sleep. Filming in rain and thunder. Pushing every limit to scale it.
"Shelby — why are you using a Lamborghini to deliver pizzas door to door?"
— The moment everything clicked
I walked away from a brand doing $52,000+ per month — comfortably. That wasn't the ceiling. That is just what I chose to sustain. Not because it failed. Because it worked too well & it wasn't the right container for what I'd built. The IP ceiling was real. The scale wasn't there. And it no longer matched who I'd become.
So I cleared the board. Spent four months building something that actually matches the machine I own, the experience I have, and the standard I hold myself to. A premium AI-powered DTF production company for brands, agencies, and businesses that refuse to compromise.
Every order that leaves this facility has my name on it. That means something to me. It should mean something to you too.
Thousands of reviews.
4.9 stars.
Before Omnilux even existed.
TikTok Shop · Shopify · Verified Purchases · Same Printer · Same Operator
Across Both Platforms
Alone
Since
Before Omnilux, I ran a direct-to-consumer brand for years — building thousands of verified customer reviews across Shopify and TikTok Shop, all at a 4.9 star rating. My Shopify store launched in 2021. By the time TikTok Shop came along, I was already years deep into fulfilling thousands of orders to the same standard I hold Omnilux to today.
During my $82,000 week on TikTok, demand overflowed onto my Shopify store — $10,000 in just a couple of days, while I was already backed up a month. People still bought. People still waited. And people still left five stars. The reviews below are from TikTok Shop only — one of two platforms.
"The shop owner, Shelby, leaves a hand written note in every order. She really puts her heart into her business and makes sure each shirt is made to perfection."
"I love how bright the colors are, even after a wash. All around will order from this shop and person again very soon."
"These shirts are everything I hoped for and more! They're stylish, comfortable, and the glitter detail is stunning. I've already received so many compliments."
"This seller was phenomenal, the shirts are great quality. She really cares about her customers and the product she puts out."
How I Run This Company
Ready to Work
With Someone Who
Actually Cares?
Tell me about your brand, your volume, and what you need. I'll tell you exactly how Omnilux can serve you.
— Shelby, Founder & Operator