Meet the Founder
Shelby
Elizabeth
Parsons.
Founder. Operator. I started with a $600 printer and a notepad. Today I run a $50,000 industrial 9-ink Hydra, and I built the premium production company I always wished existed.
Built from nothing. On purpose.
Over those years I hand-dyed shirts, spent thousands on transfers, ordered 2,000 screen prints at a time, and still had to turn orders off three weeks out of the month because demand was so high. I ran 72 hours without sleep and filmed in rain and thunder, pushing every limit to scale it.
“Shelby, why are you using a Lamborghini to deliver pizzas door to door?”
— The moment everything clickedI walked away from a brand doing $52,000+ a month, comfortably. Not because it failed, but because it worked too well and wasn't the right container for what I'd built. The IP ceiling was real, and it no longer matched who I'd become.
So I cleared the board and built something that matches the machine I own, the experience I have and the standard I hold myself to. Every order that leaves this facility has my name on it. That means something to me. It should mean something to you too.
Thousands of reviews. 4.9 stars.
Before Omnilux even existed.
Before Omnilux, I ran a direct-to-consumer brand for years, building thousands of verified reviews across Shopify and TikTok Shop at a 4.9-star rating, and fulfilling thousands of orders to the same standard I hold Omnilux to today.
During my $82,000 week on TikTok, demand overflowed onto my Shopify store: $10,000 in a couple of days while I was already backed up a month. People still bought, still waited and still left five stars. The reviews below are from TikTok Shop only, one of two platforms.
“The shop owner, Shelby, leaves a hand written note in every order. She really puts her heart into her business and makes sure each shirt is made to perfection.”
“I love how bright the colors are, even after a wash. All around will order from this shop and person again very soon.”
“These shirts are everything I hoped for and more! They're stylish, comfortable, and the glitter detail is stunning. I've already received so many compliments.”
“This seller was phenomenal, the shirts are great quality. She really cares about her customers and the product she puts out.”
Same precision. Same operator. Now built for your brand.
Three things I don't compromise on.
Your brand is sacred
Your logo is going on merchandise people wear in public. I treat it like it's mine. Every file gets reviewed before it runs.
No excuses on turnaround
Same-day to 48-hour turnaround isn't a goal, it's the standard. If you have a deadline, tell me and I will hit it.
Premium is non-negotiable
I own a $50,000 9-ink press for a reason. You're not getting commodity output. You're getting the best DTF transfer available.
Ready to work with someone
who actually cares?
Tell me about your brand, your volume and what you need, and I'll tell you exactly how Omnilux can serve you. Or feel the quality yourself first.